Listmonk

App in the BluixApps catalog

What it is

Listmonk is a self-hosted newsletter and email campaign manager — high-performance Go binary, Postgres-backed, with double opt-in, segmented lists, A/B testing, transactional email API. The OSS replacement for Mailchimp at a fraction of the cost.

For email marketers running 10k+ subscriber lists, the math of self-hosted Listmonk on a $10/mo VPS beats Mailchimp's $300/mo for the same list size.

What it's for

  • Newsletter publishing — recurring email campaigns to subscribers
  • Transactional email — API for sending order confirmations, password resets
  • Segmented marketing — target sub-segments of your list
  • A/B testing — campaign variant testing for optimization
  • Double opt-in compliance — GDPR / CAN-SPAM compliant subscriber management

Who it's for

  • Indie newsletter publishers (Substack alternative for self-host)
  • SaaS marketing teams running cost-conscious email campaigns
  • Agencies managing client email infrastructure
  • Privacy-bound orgs keeping subscriber data on-prem
  • OSS / community maintainers running newsletters for project updates

Why teams pick Listmonk over alternatives

  • AGPLv3 — fully open
  • High performance — Go binary handles 100k+ subscribers easily
  • Self-host parity — no feature gating
  • Multi-list / multi-campaign — proper data model
  • Templating — Liquid templates for dynamic content
  • API for transactional — same instance for marketing + transactional

Integrations

  • SMTP providers — Resend, SendGrid, Mailgun, Amazon SES, Postmark, custom SMTP
  • Webhook destinations — fire on subscriber events
  • Bounce handling — Amazon SNS, SendGrid bounce webhooks
  • Auth — local + OAuth (Google, GitHub, custom OIDC)
  • List import / export — CSV bulk operations
  • Postgres — primary data store
  • Templates — Liquid templating language

Notable users & community

  • 14k+ GitHub stars
  • Used by indie publishers, SaaS marketing teams, non-profits
  • Active Discord community
  • Backed by single dedicated maintainer (Kailash Nadh) — sustainable
  • Featured in Mailchimp-alternative roundups

Tips & operations

  • Use Amazon SES or Resend for delivery — direct SMTP from VPS has poor reputation
  • Configure SPF + DKIM + DMARC — without these, emails go to spam
  • Bounce handling automated — set up SNS / SendGrid webhooks early
  • Persist Postgres — subscribers + campaigns + bounces all here
  • Mind volume + rate — most providers cap send rate; tune campaigns accordingly
  • Backup is critical — your subscriber list is your asset

What we ship in BluixApps

  • Docker compose: Listmonk + Postgres
  • Pinned listmonk/listmonk:v4.1.0 (release-tagged)
  • HTTPS via Let's Encrypt
  • Admin user via env config
  • Persistent Postgres
  • SMTP relay config templated for major providers (Resend, SES, Mailgun)
  • Backup hook covers Postgres (subscribers + campaigns)
Read this app's deep dive on bluix.app ↗

Get this app — pick a BluixApps plan

Same catalog. Scaling tenant isolation, white-label and support tier.

TierTenantsCatalogSupportWhite-labelMonthly
Stacks119 curated stacksStandard$19/moDetailDeploy
Starter10Full catalogStandard+$15–25/mo$49/moDetailDeploy
Pro25Full catalogPriority bugfix+$15–25/mo$149/moDetailDeploy
Growth100Full catalogPriority bugfix+$15–25/mo$349/moDetailDeploy
Scale500Full catalog7-day window+$15–25/mo$799/moDetailDeploy
EnterpriseUnlimitedFull catalogPriority 7-dayBundled$1,499/moDetailDeploy

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