Plausible

App in the BluixApps catalog

What it is

Plausible is privacy-friendly Google Analytics — a lightweight, cookie-less, GDPR-compliant web analytics platform. ~1 KB tracking script (vs 45 KB for GA4), no personal data collection, no cross-site tracking, no consent banner required in the EU. AGPLv3 open source with a hosted SaaS arm; the self-host community edition is fully featured.

It's the default analytics choice for European businesses that want real metrics without legal exposure.

What it's for

  • GDPR-by-default analytics — no cookie banner, no personal data, EU-friendly out of the box
  • Lightweight tracking — ~1 KB script doesn't tank PageSpeed scores
  • Marketing / SaaS dashboards — pageviews, sessions, sources, goals, funnels, revenue
  • Multi-site management — one server, dozens of customer / agency client sites
  • Replacement for GA4 — same job, less Google, no cookie banner pain

Who it's for

  • Marketing / product teams replacing GA4 to skip cookie banners and recover 30%+ traffic from banner refusals
  • Agencies managing analytics across a portfolio of 10-100 client sites from a single dashboard
  • SaaS founders wanting simple page + funnel + goal metrics without GA4's "explorations" rabbit hole
  • Government / EU compliance offices required to drop US-based analytics under data sovereignty rules
  • Bloggers & OSS maintainers wanting honest pageview stats without harvesting reader privacy

Why teams pick Plausible over alternatives

  • No cookies, no consent banner — saves 30%+ traffic loss from banner refusals
  • GDPR / CCPA / PECR compliant by design — no DPO sign-off needed
  • Simple UI — one screen, no GA4-style "explorations" complexity
  • AGPLv3 — verifiable open source, source-available CE matches SaaS
  • Self-host parity — community edition is the same code as the SaaS
  • API for data export — Stats API for custom dashboards / billing

Integrations

  • Tracking script — ~1 KB JS, drop into any HTML, no SDK lock-in
  • CMS plugins — WordPress, Ghost, Hugo, Astro, Next.js, Gatsby ready-made
  • Goals + custom events — track signups, downloads, purchases via dedicated event API
  • Webhooks — fire on goal completions for downstream automation
  • Stats API — read-only API for billing dashboards, internal BI, weekly reports
  • Google Search Console — pull keyword data alongside on-site analytics
  • Email reports — scheduled weekly / monthly summaries via SMTP

Notable users & community

  • 22k+ GitHub stars
  • Used by ~10k self-host instances + the Plausible Cloud SaaS customers (DuckDuckGo, ConvertKit, Penpot, others)
  • Active forum, monthly product updates, strong stance on open web + privacy
  • Featured in "privacy-first stack" guides across Hacker News, r/privacy, Mastodon
  • Backed by Plausible Insights Ltd (EU-based) — sustainable open-source business

Tips & operations

  • Proxy /api/event via your nginx — first-party tracking endpoint dodges ad blockers and improves data quality
  • Set up DNS for analytics subdomain — point analytics.yoursite.com at your Plausible instance for first-party setup
  • Mind Clickhouse retention — events accumulate fast; set TTL on hits table for cost control above ~10M monthly events
  • SMTP is required — invite emails + weekly reports break silently without it; wire Resend / SES / Mailgun
  • Define goals BEFORE collecting data — backfilling goals on old events is partial; goal funnels need labels upfront
  • API keys are READ-ONLY — generate distinct keys per consumer; revoke individually without breaking other integrations

What we ship in BluixApps

  • Docker compose: Plausible + Postgres + Clickhouse (event store) + mailer
  • Pinned plausible/community-edition:v3.0.0, monthly upstream tracking
  • HTTPS via Let's Encrypt — tracking endpoint correctly configured for first-party setup
  • Admin user with random password + SMTP credentials placeholder for invite emails
  • Multi-site support enabled; agency reseller use case documented
  • Backup hook covers Postgres (config) + Clickhouse (event data)
Read this app's deep dive on bluix.app ↗

Get this app — pick a BluixApps plan

Same catalog. Scaling tenant isolation, white-label and support tier.

TierTenantsCatalogSupportWhite-labelMonthly
Stacks119 curated stacksStandard$19/moDetailDeploy
Starter10Full catalogStandard+$15–25/mo$49/moDetailDeploy
Pro25Full catalogPriority bugfix+$15–25/mo$149/moDetailDeploy
Growth100Full catalogPriority bugfix+$15–25/mo$349/moDetailDeploy
Scale500Full catalog7-day window+$15–25/mo$799/moDetailDeploy
EnterpriseUnlimitedFull catalogPriority 7-dayBundled$1,499/moDetailDeploy

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